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Valladolid, Sultaness of the East

Catedral in ValladolidNext to Merida, the largest and most famous colonial city on the Yucatan Peninsula is Valladolid. Both cities are named after cities in Spain. Valladolid in Spain has the distinction of being, among other things, the place where Christopher Columbus died. In the Yucatan, Valladolid was established by another famous conquistador, Francisco de Montejo, like Merida, in 1543, the year after he established the city of Merida.

Long ago Valladolid was given the nickname of the Sultaness of the East, indicating its function as the business center of the Eastern Peninsula. But it seems to have always been number three, behind Merida (number one) and Campeche (number two) in the hit parade of colonial cities here. When we first moved to Merida, lo these many years ago now, we traveled to Valladolid on the way to somewhere. On the way to Tulum, or on the way back from Cancun or Playa del Carmen. We would stop by and have a delicious lunch around the patio at the Méson del Marqués Hotel, look around the zocalo and not find much, and then move on. Valladolid didn’t feel like a destination in our minds, especially compared to the places we were going to or coming from. Cancun, Campeche, Playa del Carmen, Merida… they have all seen an influx of government money for sprucing things up over the past few years, building hotels or renovating colonial facades and making the centro historico more attractive to tourists. Finally, it seems to be Valladolid’s turn.

So what makes Valladolid interesting? First, there is a lot of history here. The very first city in Mexico called Valladolid had its named changed to Morelia in Michoacan. The next settlement called Valladolid was set up near its current location in a place filled with mosquitoes and humidity (in the Yucatan? no, really?) and after protests from the early Spanish settlers, was moved to where it now stands. Of course, the current location was then a Mayan settlement, and the fact that the Spaniards tore down the settlement (which probably included a sacred site or ten) and used the stones to build their colonial town just encouraged the local Mayan population to revolt, which had to be "put down" (according to Wikipedia). This should have been an indication to the Spaniards of the nature of the Mayans in this locale, but apparently it was not. They were reminded again, however, when the Caste War broke out near Valladolid sometime in the early 1840′s. The spark that ignited the fire of the Caste War was the execution of three Mayans over land disputes, a consistent problem between conquering Spaniards and the Mayans whose party they insisted on crashing. At one point during the Caste War, Valladolid was completely under Mayan rule, with every Spaniard and Criollo (Mexican-Embroidered coastersborn Spaniards) either fleeing to Merida or dead in the process. Eventually, after Merida stumbled into victory over the Mayans that had surrounded the city, Valladolid came back under colonial rule but it never quite regained its previous economic or cultural importance… until now.

The last time we visited Valladolid, we had a distinctly different experience and impression of this mysterious Sultaness. Dare we say it? Valladolid is starting to seem almost hip.

First of all, there’s the zocalo itself. Once a completely sleepy place, with a few huipile-clad women selling huipiles, it now seems to be bustling and humming every time we’re there. Yes, the same ladies are selling Bags for Sale in Valladolidhuipiles, but they are selling other locally-made products too, including Barbie-doll huipiles (how hip is that?), and doilies made of the same beautiful embroidered flowers that you see on huipiles. We always pick up a few of those, as they make great drink coasters. And Working Gringa was quite thrilled with a woven sisal purse she picked up at our last visit for only 70 pesos (a little more than $6 US).

On the zocalo now there’s the Maya Cafe, an espresso bar to the left of the MarujaMaria de la Luz Hotel/Restaurant which serves a great capuccino and is owned by a Merida/Valladolid couple. Yalat, the gift shop on the corner near the Meson de Marques, is owned by a member of the famous Barbachano family (Miguel Barbachano was the first governor of Yucatan), as is the dress shop and coffee bar directly opposite the Meson, named La Cantina Restaurante Bar. In La Cantina, we were drawn to the locally-made Surya jams and other concoctions (we bought the Mermelada de Mango con Chile) that we found rather high-priced, but uniquely tasty (they would make great gifts…). What clinched the deal was the label, claiming the jam was "Made with backyard mangoes from the Mayan Villages of Yucatan". Que chido!

What we discovered is that there is more going on in Valladolid than immediately meets the eye. Nicolas Malleville

On one of our last visits, we met up with Nicolas Malleville and his lovely partner, Francesca. Now what, you might ask, is a world-class male fashion model doing in Valladolid, other than passing through? As it turns out, quite a bit. Years ago, Nicolas bought a colonial building on the beautiful street that runs diagonally from the zocalo area to the San Bernardino Monastery, the Calle de Los Frailes (Street of the Friars). At the same time, he bought a beachfront lot in Tulum and a plot of land near Coba. And then he proceded to create a little empire of seductive beauty. Coqui Coqui (a nickname he picked up somewhere along the way and then bestowed upon his endeavors and the name of a Puerto Rican frog) is a three-location web of experience designed for the rich, the famous and the inquisitive. Coqui Coqui in Tulum is an intimate beachfront hotel with a few luxurious rooms, a tiny spa and a beach. Oh, and an uninterrupted view of the Caribbean. In Coba, Nicolas is building a destination small hotel with seven rooms, each one with a unique theme. And in Valladolid, Cafe de Los Fraileshe has created both the Coqui Coqui perfumery and spa (on the Calle de Los Frailes) as well as the Cafe de Los Frailes Tea and Coffee Room, directly across from the Monastery at the end of the street. The front room where they sell the perfume is dominated by a huge dark wood bookshelf, displaying the Coqui Coqui perfumes that Nicolas produces in Valladolid. In the rooms in the back, the spa is exquisitely decorated and appointed. We didn’t indulge in a treatment when we were there, but we did see a room where indulgence was encouraged, complete with a clawfoot bathtub, elegant mirrors, candles and fluffy towels, accompanied by the Coqui Coquie scents. We had to pinch ourselves to remember we weren’t in Paris. (Well, just stepping outside into the heat helped too…). While he may not be terrifically organized and while flying to photo shoots around the world might make it a bit hard to run his Yucatan empire, Nicolas is an expert at the art of creating caché, and nowhere is this more evident than at his two ventures in Valladolid. We highly recommend a visit, and if you’re like us, you’ll be hard pressed to resist a perfume purchase at the very least. Venator's House

On our next visit to Valladolid, we spent the afternoon with John and Dorianne Venator (pronounced like "senator" but with a "V"). This couple spends most of the year in Chicago, where John works (as of 2008) as the president and CEO of the CompTIA Educational Foundation, an industry trade association. He and Dorianne have long been fans of Mexican folk art, and a few years ago, set about looking for a home in Mexico. They originally considered Oaxaca, but decided that building in Oaxaca was going to be too much trouble. They had a condo in Cancun, John knew Puebla from living there during college and they had spent time in Merida as well. But nothing had fallen into place for them. One day, they happened to drive into Valladolid, looked at some houses there for sale, and fell in love (you can read the entire story here). They eventually purchased an old colonial just off the main square which they have named Casa de Los Venados (House of the Deer), a name that relates to their surname and is a tribute to the deer which are a revered animal in the state of Yucatan. They maintained the historically-protected facade, but inside they have been constructing a Mural at Casa de Los Venadosmassive and modern 18,000 square foot compound… sort of a house-cum-private-hotel that will serve as a place to entertain friends and as a museum for their massive collection of Mexican folk art. Their art collection, by the way, rivals the folk art in the Museo de Arte Popular here in Merida (they are big supporters…).

When we visited, the Venators graciously showed us around, pointing out magnificent paintings, sculptures, carved furniture, pots and more. Many of the pieces of art and craft that were created for the house and feature deer, as befits the name. The entrance to the house alone is awe-inspiring: a colorful and playful 11 by 17 foot framed high relief, ceramic mural, commissioned from Luis and Jorge Valencia of Oaxaca, depicting a Mayan village scene. This ceramic mural was created in Oaxaca and then shipped and installed in the entrance to Casa de Los Venados… and it is spectacular (what you see in the photo to the left is just a detail).Art of the Venators The Venators took us through all the rooms of the huge house, with things still being unpacked and situated. What we saw was just a fraction of their collection… most of the art was still wrapped and stored in the massive front drawing room. And still, it was like walking through a museum.

The Venators could be the gringo Medicis of Valladolid, although their reach is far beyond the city limits. They are serious art collectors, both in Mexico and in Chicago, whose collecting adds support to many Mexican artists. Their hard-won philosophy of life is that there are two ultimate luxuries in life: Time and Space. They have created a luxurious space in Valladolid, which may someday include an art museum open to the public, as well as a space suitable for public events. And they hope soon to create more time to spend in their chosen city of Valladolid. John Venator and Working GringoNot only do they love the peace and tranquility that Valladolid has made available to them, but they have given back quite a bit to the city in the way of jobs and financial investment. They have made friends with everyone in government there, calling the mayor and other important personages their friends. Their quest for art continues, and we hope in the future, their vast art collection will be available for Valladolid visitors and residents to see and enjoy.

The Venators are Valladolid ambassadors among the English-speaking community here and wherever they go. They are big believers in the future of Valladolid, and we got the feeling that we weren’t the first people they had squired around town, pointing Guacamole fixed freshout the highlights. We had a lovely lunch at the Méson del Marqués Hotel (does *everybody* eat there? it seems to be the case…), including guacamole fixed fresh at the table (we highly recommend it!). After lunch, the Venators drove us around a bit. One of the places they insisted we visit was Casa Quetzal, a small hotel just off the very spacious park in front of the San Bernardino Monastery (which is currently not open to the public). They wanted to introduce us to Judith, the owner, but since she wasn’t there, we spoke with the caretaker, saw a room, wandered the grounds and looked around. Casa Quetzal is a lovely and tranquil place, with a very traditional Mexican feel. We were instantly comfortable there and decided it would be a great place to stay if we ever wanted to spend the night in Valladolid.

Nicolas Malleville and the Venators are just two examples of the growing group of expats who are choosing to make Valladolid home. Others we have met include Lucie Levine, a transplant from California who is renovating a home in the Candelaria district. Lucie specializes in community educational projects involving solar energy, compost toilets and other accoutrements of sustainable living. The Candelaria district is also home to a few Italian expats who have opened Casa Itali, an Italian restaurant featuring authentic brick oven pizza, fresh pasta, caffe espresso Illy, and authentic capuccinos. Another expat who has set up shop in Valladolid is Denis Larsen, who runs Casa Hamaca, a B&B that is also a center for alternative healing, including his famous hammock massages. We’ve read that Valladolid is already visited by one million tourists per year, and that this number is growing.

Expats and Mexicans alike are beginning to appreciate what Valladolid has to offer. The Mexican government is pouring money into Valladolid, recognizing it as the closest colonial city to the hyper-tourist region of the Mayan Riviera. And it’s exactly halfway (approximately 160 kilometers) between Cancun and Merida, making it the perfect stopover for travelers between the two cities. It’s not far off the carretera, and now the entrance to the city is clearly marked. (By the way, if you are a car buff, as you are entering Valladolid, be sure to stop at the Hacienda Sanchez on your left… they have an antique automobile museum that is quite interesting!) We are of the opinion that Valladolid’s fame and fortune is just beginning… and apparently we’re not alone in that opinion.Plaza Bella in Valladolid

Grupo Plan is currently constructing Valladolid’s first shopping center, called Plaza Bella. Anchored with a Chedraui grocery store and Cines Hollywood movie theatres, the shopping mall will also contain (now, don’t get upset…) Italian Coffee, Burger King, Telcel stores, Big Home and various smaller stores, due to open in January 2009. Also planned for the coming years in other locations are a Bodega Aurrera (WalMart’s grocery store that caters to Mexican tastes) and Soriana (another large grocery chain). A new state hospital is being built that will hold 62 beds, 2 operating rooms and a heliport (no opening date set, but 90% of the construction is already completed). Valladolid is going to be beautifying the zocalo area even further, with plans to bury all the electrical and phone wires in that area. The city is working on special designations from the Patrimonio Cultural de la Nacion and from CULTUR (they want the Pueblo Magico label). They have already been named the Honey Capital of the World, as noted by Yucatan Living in one of our weekly news reports, and there is a plaque on Santa Lucia Ave. saying so. And if the Gobernadora’s Super Fast Train between Cancun and Progreso ever becomes reality, Valladolid will be a stop along the way.

Valladolid… in a few short years, it has grown from a historic but sleepy colonial town into a major jewel in the crown of colonial cities in the Yucatan. We haven’t even mentioned that Valladolid is just 15 short kilometers from Uayma, one of our favorite Yucatan destinations. And we haven’t even touched on the cenotes within walking distance of the zocalo, the great food that Valladolid is known for, or the other neighborhoods and activities going on around the city.

As the Sultaness of the East, Valladolid keeps a little mystery about her. She seems to be a normal, colonial town, just basking in the Yucatecan sun. She tempts, she teases, she hides beyond a veil of sleepy anonymity. Don’t be fooled into thinking there is nothing there!


Read about Valladolid on Wikipedia
Photos of Casa de Los Venados
Coqui Coqui Spa and Perfume and…
Nicolas Malleville, the fashion model
Casa Hamaca, B&B and alternative health center
Casa Quetzal, small hotel

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18 Responses to “Valladolid, Sultaness of the East”

  1. Gracias for the perfect introductory article for Valladolid, which is the first stop on our “YucaTrip” next March. None of my three girlfriends have been there and it’ll be their first step into colonial Yucatania. I’ve stayed at the lovely, characteristic El Meson del Marques (with their top notch sopa de lima) and gawked and snapped through the zocalo, down Calzada de Frailes and up to Cenote Zaci. I’m now printing this off to give my friends an idea of what waits for us. De nuevo, gracias….

  2. Excellent article. We were first told of the city by the bus driver at the Cancun airport as a place to consider living. It’s definitely a destination the next time we are fortunate to be in Mexico.

  3. Ellen:

    You and your husband were wonderfully kind to include our house Casa de los Venados in your new article on Valladolid.

    We have already experiences several people ringing our front door bell and asking if they might see the house and the Mexican folk art collection (around 3,000+ pieces) and the answer so far has been “YES” for each potential visitor.

    However – we are only in Valladolid basically the weeks of USA holidays (Xmas and New Years / Memorial Day / 4th of July/ Labor Day / and Thanksgiving – until we move here full time in 2+ years) so some people maybe disappointed that they can not visit the house when they are in Valladolid. However, for those would-be visitors that are in Valladolid when my wife and I are in town – there is nothing more that collectors enjoys than sharing their collection with others.

    If people want to send my wife an e-mail to check when we will be in Valladolid they can reach her at http://www [dot] dmvenator1 [at] gmail [dot] com to set up an appointment to visit the house.

    Bye for now,

    John and Dorianne Venator

  4. As a Valladolid resident, nice to read your article. I wish the local officials had the same enthusiasm as you! They talk a lot but, so far, seem to do little of value. One good first step would be to have people in the tourism office who speak more than spanish and actually have some brochures to hand out.
    As for the Zocalo, I have never seen it very active at all–which suits me fine. Often go in the evenings to enjoy a coconut ice cream in a peaceful atmosphere. As for the two coffee places mentioned, I have rarely seen anyone having a coffee at either and its depressing to be the only customer! I tried Maruja once–they have a great location but seem to have no idea how to promote. The coffee is served in paper cups and about half a cup for double the price of others.
    I will put in a plug for my favorite little cafe, Squimoz, which is next door to the ADO terminal. Very nice back patio with a varied menu, friendly service at very good prices . A great breakfast value.
    So many things I hope the local officials will wake up and see for the potential for attracting tourism. One of the most beautiful spots is at the Cinco Calles corner, which in my opinion is one of the most beautiful spots in town. This would be a beautiful spot for some type of cafe with a perfect area for outdoor dining. But the beautiful colonial building at this prime corner sits empty, rundown with broken shutters and a real eyesore. It would be worth the citys time and money to offer an incentive for someone to open in this location.
    I am happy to see Valladolid being discovered , it is a beautiful city with friendly people. But when it becomes too discovered, will be time to look for another undiscovered gem.

  5. Valladolid, was our point of destination three years ago while venturing off of the beaches of Tulum. We never made it and ended up in Merida by accident and what a godsend it has turned out to be. I look forward to visiting Valladolid from my new home in Merida some day early next year. One thing for sure about Mexico, you don’t truly move here looking to escape some where else; it is a place of discovery and growth. And in saying that, I grew up with McDonalds (California) less than two miles from my childhood home…it was a non-issue for 6 kids; except for that special monthly trip with the family for their still-famous french fries. The beach was always the goal of the day. Undiscovered gems don’t exist anywhere in this world. Some woman has been there before you and a man or two, discovered it and are probably still there looking at you discover what they already knew before. So stay and enjoy life, sit down and welcome the sun in for the day and dance the evening moon dance of discovered joy!

  6. I enjoy very much of you site, as a local and as a freshli graduate of interior design its interesting for me the perspective of you expats, and I love what you are doing with the old buildings and what you give to the society,.
    However, I have a little observation, its with the word “zócalo”. As a proud yucateca and a proud spanish speaker I must tell you that zocalo its only use by the “huaches”, its only thanks of the “national” television that the use in now general, but Zócalo its the inferior part of a building, in Mérida the only zócalos are a store and a B&B in front of the Plaza Grande. There are no Zocalos in Yucatan that I now of…. The correct term is plaza.
    I hope you can forgive me for murder your lenguage….

  7. We were just in Valladolid for the Grito and found it so much more charming when you’re not trying to drag 17 meters of van+trailer through it. :) We stayed at the Maria de la Luz, and while it was definitely lacking in colonial charm, it more than made up for that with amazing customer service and excellent food. The 4 kids and I made a point to thank the chef for his excellent food.

    I’m seriously considering Valladolid instead of Merida for an interior investment (we currently live in QRoo on the beach). It is small without being stifling and that coffee stand next to Maria de la Luz had my husband salivating. I was actually (and I have been considered a coffee snob by others) very satisfied with Maria de la Luz’s coffee! First time ever anywhere in Mexico I’ve liked a brewed coffee (cafe americano)

  8. [...] Valladolid Fiesta 16 Day Event October 15 through October 29 This is the Fiesta of Cristo Rey (Christ the King). Look for leather goods, jewelry, clothing, and hammocks. This is also the land of the caballero, so horsemanship events and cattle shows will likely be on the agenda as well. For more information, see our article on Valladolid. [...]

  9. Valladolid has changed over the years from my first visit, it was not a tourist stop for Cancun and only had about 15,000 people living there, a sleepy little town. That said, we stayed there twice on our last trip down to Mexico, walked the streets, visited the different churches and enjoyed the zocalo, it is still very nice. Ek Balam, the ruin north of town is interesting. The plaster mask is the best stucco work I have seen anywhere at any ruin in Mayaland. When you look out at the countryside from the top of the building you can see rubble piles in all directions. Who knows what amount of art work is buried in those future projects?

  10. [...] Valladolid Candelaria Fiesta  9 Day Event January 26 through February 3 This fiesta is one of the most important fiestas in the state. It is held in honor of Mary, mother of Jesus, to confirm that, for Catholics, Jesus is the Light of the World, and it also marks the time when the chicle workers returned from months of hard work in the forests, and to honor the beekeepers and other farmers. All events focus on the community and the family unit. The fiesta eventually grew so large that it began causing damage to the city itself, so it was moved to a commercial area, Los Gavilanes, which is in the outlying suburbs of Valladolid. Candles are still lit to the Virgin in the annex of the Church of the Candlemas. While no one was paying attention, this sleepy little rodeo town grew into a commercial and industrial giant and, with the elevation of Chichen Itza to the status of One of the Seven New Wonders of the World, Valladolid has become a tourist Mecca. Visit Yucatan Living’s article about The Sultaness of the East. [...]

  11. I am considering a move to Mexico for a year with my two children. One of the main objectives is for my 8 y.o. son to learn Spanish. I’ve been to Valladolid before and liked it. However, what are the language-learning options for a child there? What kinds of schools/youth programs/clubs exist there? thanks.

  12. Our visit was fantastic. Loved the place. The only down side was that we had rented a van and driver for the trip. There were 10 of us in the van and we were stopped by the federal police in front of the prison and told to pay 500 pesos. We are all Canadians that are very upset with this. We have been going to Mexico for 7 years. Always the Yucatan. We found the federals very rude and intimidating. We got their badge numbers and so on but never heard another word from anyone. It seems all locals are afraid of the federal police. I suppose one incident in 7 years is not bad. There was no reason given and our driver had all the proper stuff for travel in the Yucatan. Would love to return to this place but we hesitate due to the problem. No one in the van other than the driver spoke enough spanish to communicate with the police. Is there some one in Vallodolid that we can report this to?

    Thank You

  13. According to this site: you can report police soliciting bribes at: The number to report bad cops in Mexico is toll free 91-800-00148 or in Mexico City 604-1240.

    President Fox started the anti-corruption campaign. Since new president, Felipe Calderón, came into office, we haven’t heard as much about that. So, I’m not sure if the number still works. There is no date on that article, so if there is updated info maybe someone will chime in.

  14. [...] and, with the elevation of Chichen Itza to the status of One of the Seven New Wonders of the World, Valladolid is quickly becoming a tourist [...]

  15. I need a contact for residential real estate. If anyone can pass along a website(s), I would appreciate it.
    Best Regards,
    Merrick Bacon

  16. Merrick,
    The biggest companies in Merida, including Mexico International and Tierra Yucatan, can show you houses in Valladolid.

  17. Enjoyed Valladolid very much on a visit a couple of years ago, but had a bad experience with Yalat. I bought and paid for two quite expensive pieces of pottery and was assured they would be shipped to me in New York. One did arrive, after a long delay and many phone calls to the store. The second piece never came and the store just stopped responding. So I’m out $200.

  18. What a wonderful article!

    Does anyone know the operating hours and days at the Coqui Coqui perfumery?

    Thank you!


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